Bjørn co-founded Norwex in 1994. A former attorney, Bjørn worked with the Norwegian Ministry of Environment and was an associate with the General of Norway. He retired in 2007 to follow his passion for helping others achieve their dreams through Norwex. He now leads the company in shaping the Norwex Core Values, Mission, Goals, branding strategy and overall mission for the future.
“We will all leave a legacy of some kind—good or bad. It’s our actions that will determine how we will be remembered and the impact our lives have on others. Only you control the legacy you will leave.”
Eivind has held numerous global leadership positions in the consumer goods industry, including Chief Executive Officer of a Fortune 500 multinational company. As a driver of the Norwex Mission, Eivind is passionate about building teams that drive success as well as reducing chemicals in our homes.
“The Norwex Purpose touches all aspects of life … it is the larger picture of the legacy we are creating where our Core Values of Integrity, Trust and Respect align our benefits with our actions.”
With 28 years of global direct selling leadership, Peter is a key member of the global team responsible for developing worldwide strategic sales and marketing support for all Norwex markets, including Norway, the Baltics, Australia, New Zealand, U.S., Canada, Germany, UK, Ireland and Sweden, as well as global new market development. Peter is committed to sharing the Mission of Norwex with the world and giving its Consultants the power they need to leave their own lasting legacies.
“It’s exciting to see the growth of the Norwex Movement around the world. People everywhere are looking for real solutions to the health and environmental challenges we face … and Norwex promises to deliver them.”
Amy is responsible for the marketing operations at Norwex, including public relations, media, creative, branding and product management. Many of the products she’s created for direct sales in the natural and organic products industries have been showcased in Oprah’s O List. She started the Norwex Movement website in 2013 and maintains a bi-weekly blog highlighting issues related to reducing chemicals in the environment, sustainability, recycling and healthy living.
“As a Mother, I want to protect my children from the harmful effects of chemicals and provide a brighter picture for their future … one where chemicals will be tested for safety before they are put into use, and a world where consumers vote with their purchases to have cleaner, healthier choices.”
With over 20 years of experience in information technology, Amelia is an expert in digital efficiency. Her extensive background in field support has built a resolve that technology should embrace and support the mission of field Leaders, their teams and their Customers. Her track record of success at Norwex includes designing compensation plans to supercharge Consultants’ incomes and creating user-friendly websites and easy-to-use applications.
“It takes a Team to deliver outstanding results. Norwex is committed to superior Customer Service so you can be confident our systems will support your business and that we are with you every step of the way.”
David is responsible for product-related activities such as product development, production, purchasing, R&D and quality. He also leads the Norwex team in China that produces all our microfiber products. He has 24 years of experience, 16 of which were based in Asia. With a background in textiles and high-end fashion, his aim at Norwex is to guarantee supply of the highest-quality products that fit with our Mission.
“It is a pleasure working with Norwex as we apply the highest-quality standards used in high-fashion industry to our household and personal care products. The worldwide Norwex Teams take this very seriously, and it has become part of our identity to deliver only the best.”
Paula manages all operations for Norwex in Australia and New Zealand, including development, management, and expansion. She has been with Norwex since its launch in Australia in 2008. She is a driven leader who builds strong working relationships across the organisation and leverages broad-based operations and sales expertise to facilitate the achievement of strategic initiatives.
Our Mission and Purpose are very near and dear to the hearts of our Consultants. Their passion and dedication for creating "safe havens" for families around the country, is what makes our Team unique. Together we can make a difference!